Nokia Unveils Lumia 900 for North America - mckinleywriney

Nokia on Monday introduced the Lumia 900, its first LTE Windows Phone and a device the company said it planned specifically for the North American commercialise.

"IT's the for the first time unitary built for and designed for the North Ground market," said Stephen Elop, Nokia's Chief executive officer. He unveiled the other phone at CES in Las Vegas.

The phone has a 4.3-inch Amoled screen and Carl Zeiss optics on the tv camera. The body of the phone is made of polycarbonate, a substance Nokia says it has been using for 20 days and thus has peculiar skills exploitation. The phone will be usable in depressing and sinister models.

Executives on stage at CES to launch the telephone set stressed camera quality. The back camera has a 28-millimetre focal length, meaning users can extort to a greater extent into photos than with most photographic camera phones. The Lumia 900 besides has a front-facing tv camera for video conferencing.

The companies did not disclose details about when the phone would become obtainable or how very much IT would cost. "We look forward to launching the Lumia 900 in the coming months," aforesaid Ralph de la Vega, president and CEO of AT&T Mobility and Consumer Markets, who appeared briefly at the effect.

"As relates to pricing, our intention is to enter the U.S. market with the Lumia 900 aggressively," Elop said when asked about pricing.

Nokia worked closely with app developers to make over apps that really capitalize of the Windows Phone "Metro" interface, said Kevin Shields, a elderly vice prexy at Nokia. He showed forth ESPN and CNN apps that Nokia helped develop. "We're going to cause the sports nuts who are Lumia customers delighted," Shields said.

At an event earliest in the day, Nokia positioned this launch as its sweat to reenter the U.S. market. AT&ere;T appears to give birth high hopes for the launch. "Nokia is going to be back in the U.S. in a very big way," DE la Vega said. AT&T has sold the most Windows Phones of any hustler in the U.S.

But according to Microsoft Chief executive officer Steve Ballmer, who also appeared at that result, that doesn't ignoble sales birth been great. "AT&adenylic acid;T has oversubscribed to a greater extent Windows Phones than anybody, but we rich person a allot of board to go in footing of merchandising Windows Phones," he said.

Both Microsoft and Nokia are hoping to boost lagging public presentation in waterborne phones. Microsoft had just 1.5 percent share of the worldwide smartphone market in the third after part of 2011, fallen from 2.7 pct in the previous year, according to research from Gartner. Nokia was still the top phone maker, with 23.9 percentage apportion of the mobile device market in the third fourth part. But its share has been steadily declining over the years; it dropped from 28.2 percent in the third quarter of 2010, Gartner found.

Nokia declined to say more about additional operators that might get the Lumia 900 in the future. "Clearly our inhalation is to get to out to A many consumers as we send away in the American market," Elop said.

T-Mobile leave embody the first operator in the U.S. to sell a Nokia Windows Phone model, when the Lumia 710 goes on sale on Wednesday. The phone is geared to commencement-time smartphone buyers and will cost barely $50 after rebates. U.S. call fans have been waiting for the Lumia 800, a higher-end Nokia Windows Phone that's been obtainable in other parts of the Earth for a couple of months. So far, no U.S. operator has announced plans to sell that mannikin.

Sooner on Mon, Ballmer made a surprise appearance at the AT&T Developer Summit and announced that HTC and Nokia would make the first LTE Windows Phones.

Nancy Gohring covers mobile phones and cloud computing for The IDG News Service. Follow Nancy happening Twitter at @idgnancy. Nancy's netmail address is Nancy_Gohring@idg.com

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